7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has turn out to be an important part of a profitable advertising and marketing technique. Social media platforms like Facebook, Instagram, Twitter, and so forth. provide lots of alternatives for manufacturers pr small businessmen to showcase their business.

These platforms are free to make use of and you may immediately work together with the bigger audience without delay. You don’t need a huge investment in advertising on a social media platform like Instagram.

No matter whether or not you may have a small or a big business, it is time that you simply need to shift your advertisement plan to Instagram.

Based on statistics shared by Lyfe advertising and marketing, 93 p.c of movies on Twitter are accessed from mobile phones. People start watching video visually more than any other content like text or image because of video content impact the viewers mind much kore than any other content.

It has been found that YouTube saw a growth of 3x times more viewers in the last 3 years.

Apart from YouTube, Facebook has seen a growth of 10 times in Video content. All these statistics present that video content material is in demand on social media networks. This is as a result of millennials join more on social media. 

Web Marketing Video Council has discovered that greater than 60 p.c of manufacturers are utilizing social media movies actively for promotions. Thus, it’s extremely doubtless that your rivals are additionally leveraging the ability of social media video to develop their buyer base.

Instagram is a really highly effective social media platform that means that you can share photos and movies on-line. Techcrunch has been finding out Instagram traits since its launch. As per their research, Instagram crossed the brink of 1 billion month-to-month lively customers in 2018. Moreover, Instagram is at the moment rising at a charge of 5 p.c per quarter, the best amongst social media platforms. 

So, Instagram needs to be your first selection in showcasing your model’s product and companies. In this text, we’ll take you thru some methods to make use of Instagram movies for participating extra viewers.

1. Short Commercials

Create brief, useful movies that signify your model. You can showcase your product in an inventive means via these movies. The business will be inspirational, humorous, or emotional. Instagram at the moment means that you can share a 60 second video in your timeline. With such brief movies, it’s simple to seize the eye of the target market. 

Also, brief movies are greatest to share crisp details about your merchandise. You can share the business in Instagram tales, IGTV or within the Instagram timeline.

Also Read, How to increase Twitter followers in 2020

2. Product particulars

Showcase your product’s specs or a ‘product in motion’ video to reveal its functionality. Focus solely on essential options to maintain the viewers engaged. Keep the video extra informative and fewer descriptive. 

Attention to element is the important thing to making a cool and attractive video. You can put the product video in your model’s Instagram web page’s timeline for the viewers to see anytime. Creating such spontaneous movies attracts lots of consideration.

3. Do it your self videos

An efficient means to make use of Instagram movies is to create tutorial content material. ‘Do it your self’ or ‘how one can’ movies share your merchandise working. This helps the customers to know the product’s utilization. 

You may also create troubleshooting movies associated to any downside that your buyer would possibly face. To the purpose, movies are preferred by the target market as they get related info inside a brief span of time.

By sharing such videos on IG TV once in a while you possibly can construct a relationship together with your present prospects.

4. Behind the scenes video

Customers have turn out to be choosy in selecting a product, therefore you will need to set up a reference to them. You can create behind the scenes movies that take them via trivia associated to your product. You may even conduct fast studying classes about suggestions and tips associated to your product utilization. 

The quick ahead video that Sheryl Cole has shared about her work will give some thought. You simply need to be artistic and sensible in capturing the proper moments in your Instagram video.

5. Instagram Stories Video

Instagram launched Insta tales in August 2016. Through tales, you possibly can share photos or movies together with your followers for a 24-hour length. 

This brief span creates a way of urgency and other people are inclined to view the tales as they see one lively. You can use tales to advertise your enterprise as follows:

Sharing short-time offers is an efficient option to entice folks to your services. You can arrange the provide in order that it may well solely be redeemed through the story’s lifespan. Once folks get to find out about such offers, they are going to come for extra.

Let an influencer take over your Instagram deal with to share a sneak peek of the merchandise and low cost gives. A well-known face is certain to draw extra viewers.

Live on Instagram: The greatest characteristic on Instagram is that you would be able to stream stay video on it. Once you go stay on Instagram, you’re on the forefront of your follower’s feed. Hence, there are excessive probabilities of your followers participating together with your stay stream. 

They get to see your stream even when they are not bodily a part of the occasion. Product previews, product releases, Q&A classes, academic streams, and so forth. are some methods in which you’ll be able to have interaction together with your on-line viewers.

If your occasion is pre-planned, then you possibly can market it via emails and different social media platforms.

6. Bring within the makers

Give private contact to your tales by introducing your workers who’ve created your services. You can get the group members to share their journey in product improvement. Also, you possibly can let your workers deal with your model’s Instagram account for a day. 

They can then share particulars about their work life and the laborious work that goes into making the product. The workers may even conduct a Q&A session for the viewers to teach them in regards to the product. 

Such video classes create an emotional join with the target market and extra views to your Instagram account.


If you are not incorporating the ability of Instagram into your digital advertising and marketing marketing campaign, then you’re lacking out on one thing massive. Instagram’s potential if exploited correctly, can take your merchandise to new heights. 

There are not any good means to make use of Instagram video in IG TV, the strategies talked about above will enable you in getting began in doing so. 

You may even rent social media administration businesses that can enable you to promote your merchandise by creating some superb video content material

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